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Nothing makes a product more enticing than its being naughty, or even better, wicked.
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"If all the people of the Islamic State of Iraq die, all of them, that would be better than one wicked Shiite ruling them," it said.
Wicked is better than wimpy any day.
MAHATHIR MOHAMAD likes nothing better than to blame wicked foreigners for the woes they have afflicted on South-East Asia's financial markets in recent months.
Every meal is better with toum, a wicked whip of garlic, lemon and olive oil, and a dessert of almond pudding topped with apricot and pistachios.
I explain why ethics is necessary for a better understanding of the wicked problem of waste, which entails not only different adaptive strategies, but also commitments to large-scale environmental design projects.
"Whoa!" "This game is too wicked!" "This is better than Pokémon!" "This is the best game ever!" The adults behind the mirror were psyched too.
It had a successful run on Broadway in 2007 and 2008, picking up some of the overflow teen and tween crowd from "Wicked" (a much better show), and is still running in London, where it won three Olivier Awards.
Is there a better time to experience something as wicked as this?
The NHS has been going down the pan, and, instead of sending that money to Brussels, I thought it would be wicked if we could get better funding.
Solutions to wicked problems, by contrast, are only better or worse.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com