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Competitive pricing "is perceived as a better value to our customers," he wrote.
"With the exchange rate dropping, it's better value to shop at the airport than at the destinations," he said.
The budget carriers are hoping to ride the economic downturn by offering better value to corporate travellers.
A BBC spokeswoman said: "The BBC is looking at partnerships that could enable Ripper Street to return but at better value to licence fee payers".
"An annuity offers better value to older retirees than it does to younger ones, as well as taking away the risk of outliving your money.
"The board of Prudential has concluded that retention of its 79percentt stake offers better value to its shareholders than the sale of Prudential's interest," the company said.
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In our fast-paced mobile world, video will grow, but photo and image sharing will grow faster and continue to dominate as users find a much better value-to-effort ratio in photos than in video.
What Van Horn is doing this year is selecting what he views as the relatively better values to be found on our growth stock list.
Equity's Mwangu raised the importance of continuously questioning and disrupting your own business model as new ways to deliver better value at lower costs to consumers emerge.
"This started as a way to provide better value services to tenants in the buildings and their employees," Mr. Bowden said.
New York might have been the Christmas shopping destination of choice last year, but Istanbul offers significantly better value, not to mention cheaper flights.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com