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Conservative optimists hint that the national polls conceal better Tory numbers in key marginal constituencies.
Does David Cameron's few years spinning for Carlton TV make him a better Tory leader?
Remember how Norman Tebbit archly urged that Ian Duncan Smith would be a better Tory leader over Michael Portillo because having had kids he was a "remarkably normal family man"?
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Previous generations of Tories have sought to "make markets work better": Tories took on the East India Company in the 18th century; in the 19th century they made companies limited liability.
Mr Osborne fares slightly better among Tory voters than voters in general, with 31 per cent of Tories favouring him as opposed to 18 per cent of all voters.
"No one could have done it better," the Tory MP later wrote.
The better the Tories do, the closer the Lib Dems are to that statistical chance.
He said: "The last two party conferences have helped us to understand our opponents better: the Tories are reinventing themselves as Ukip but without the beer, while the Labour party is offering us French socialism but without the sex".
The fewer seats Labour wins, the better the Tories' chance of being in that position and thus of holding power.But the main reason for Conservative cheer is that the nationalists' rise may force Labour to seek an accommodation with the SNP.
Labour under Jeremy Corbyn want to change society for the better; the Tories are hard at work changing it for the worse.
But this is completely silencing the left: it is ensuring that no stout defence can be made of those years: it is allowing the trope of "the mess they made" to become the truth; and it is preventing any coherent articulation that politics can be better than either "Tory" or "Tory-lite".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com