You're lying in bed, hung over from a night of excess, and nothing sounds better than filling your belly with a plate of greasy food.
But that may be exactly the point: one representative of a large multinational consumer goods company was delighted to think how consumer-led innovation could erase the normally bureaucratic process her company takes: "consumer-led processes are better than filling out endless forms".
Whether or not that's better than filling Scottish towns with broken bottles, drunk kids and the odd bottling victim, I couldn't say.
Using one ball for each arm and leg is better than filling them with many smaller balls of fiberfill.
The Duveen galleries - the imposing halls straight ahead as you enter Tate Britain from Millbank - never look better than when filled with sculpture of the kind that fills them now.
In the center of the shot, gathered around our two enormous Newfoundland dogs, is the rest of the household: my sisters Susanna and Polly; my brother, Tommy; me, not quite a year old, in the arms of Mavis, my Caribbean baby nurse; and Terry, a man who performed many jobs around our place but none more important, or better executed, than filling the aching void left by our father's inaccessibility.
"I'd have fewer and better rather than filling all 2,900 posts".
It's not always perfect but two homes without fighting is almost always better than one filled with arguments and marital tension.
I remember I felt quite responsible when I was first given that job, better than just filling the shelves" - Kavin Wakley.
When my mom saw it, she was like, "You do know better than to fill this out, right?" When I told her about the ridiculous answers I gave about life on another planet, she stopped worrying.
