You may find that certain types of subject lines, such as those that ask questions, tend to pull better response rates than others.
These new polls that Simon built have radically better response rates and are much cheaper to roll out.
Veoh not only needs to prove that it can provide better response rates to its video ads, but that it has a large enough inventory of advertiser-safe videos to matter.
In the survey, ad executives perceived the pre-roll as delivering better response rates than other video ad units and "easier to compare it apples-to-apples to a TV: 30 spot".
Rich-media ads are being bolstered by increased acceptance among publishers and evidence of better response rates among consumers, according to Scott Kliger, Chief Technology Officer of Enliven, Excite@Home's athm rich-media outfit.
It remains to be seen whether targeting ads based on people's self-expressed interests and demographics will result in better response rates than contextual ads like AdSense or search ads based on the specific intent of what people are looking for at that very second.
But if you show the same people an ad on another type of site (say, a clothing ad on a fashion blog), and you can target that ad based on their social profile (you know their age, gender, and where they live), that in theory should be a formula for better response rates.
Men achieved substantially better response rates than women when treated with newer antiemetic drugs.
Interestingly, better response rates were found in Asian patients, with SVR rates around 61 79% for HCV genotype 1 patients [3], [4], [5], [6] and 80 95% for HCV genotype 2/3 patients [7], [8], [9].
Nowadays we are facing a situation in which some new targeted agents should not be used in SCCs, not only because they do not provide better response rates (pemetrexed), but also because their use in this histological type is associated with life-threatening complications (i.e. bevacizumab) [5] [7].
