This recommendation engine is being offered up via an API, which today's new funding will be used to further develop, to help retailers "better personalise all touch-points of the consumer journey".
I'm told it signed up its 100th retailer last week, and has so far created detailed profiles of over a million individual customers, "letting retailers better communicate with them through personalised messaging, and better optimise their marketing spend by identifying channels that drive better customers".
I generally use a range of recent performances – say, 5km through to half marathon – rather than a single result to gauge a potential finish time, but Asics Running Lab's new Running Ability Measurement goes one better, offering a fully personalised prediction.
It remains for further research to address these challenges, and to determine how best to help patients translate personalised risk information into better informed healthcare decisions.
Reasons for enrolling in FOCUS3 related to altruism, perception of the trial as offering personalised treatment and better care, finding a cure for cancer and being the only option available.
Identification of frequently mutated genes and affected signalling pathways also allows for development of new therapeutic targets or personalised targeted therapy for better management of advanced RCC.
Namely, a better experience on our website through the delivery of personalised content, more relevant advertising, products and services such as our Membership scheme, Masterclasses and our recently re-launched Guardian Bookshop.
Moreover, physicians can extract useful clinical information from Big Data to obtain, for instance, more detailed medical histories and improve personalised treatment plans, leading to lower morbidity, better patient care and reduced costs.
No better place to start than by ensuring that all communications are personalised and meaningful.
Have people become so immune to fellow feeling that they are prepared to spend £46 on a jar for dog treats or £6.50 a bang on personalised crackers, rather than give the money to a better cause?
