Last week LivingSocial, which is partly owned by Amazon, added new services that would let users personalise and better hone the offers they received from LivingSocial.
I generally use a range of recent performances – say, 5km through to half marathon – rather than a single result to gauge a potential finish time, but Asics Running Lab's new Running Ability Measurement goes one better, offering a fully personalised prediction.
I'm told it signed up its 100th retailer last week, and has so far created detailed profiles of over a million individual customers, "letting retailers better communicate with them through personalised messaging, and better optimise their marketing spend by identifying channels that drive better customers".
Reasons for enrolling in FOCUS3 related to altruism, perception of the trial as offering personalised treatment and better care, finding a cure for cancer and being the only option available.
Adam Mosseri, Facebook product designer, said the feature would personalise people's phones better.
Identification of frequently mutated genes and affected signalling pathways also allows for development of new therapeutic targets or personalised targeted therapy for better management of advanced RCC.
It remains for further research to address these challenges, and to determine how best to help patients translate personalised risk information into better informed healthcare decisions.
By identifying subgroups of patients in which self-management interventions are most effective, we will be better able to tailor future interventions and personalise care for patients with chronic disease.
Namely, a better experience on our website through the delivery of personalised content, more relevant advertising, products and services such as our Membership scheme, Masterclasses and our recently re-launched Guardian Bookshop.
Moreover, physicians can extract useful clinical information from Big Data to obtain, for instance, more detailed medical histories and improve personalised treatment plans, leading to lower morbidity, better patient care and reduced costs.
