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Discover LudwigThis is a correct and usable phrase in written English.
You can use it to refer to something that looks good in theory or on paper, but not necessarily in practice. For example, "His plan to save money on groceries sounded better on paper, but it didn't work out in practice."
Exact(60)
There aren't many things that would look better on paper than on Michelle Pfeiffer, but the role of LouAnne Johnson is one of them.
"I only read the ones I liked, and I only kept the ones they liked … unless I was sure it would be better on paper".
England, better on paper?
But such objections always sound better on paper.
And Mr. Vlahovic insists things look better on paper.
Their comprehension and learning was better on paper.
"These settlements always look better on paper," he said.
You don't have to be better on paper".
Somehow I feel that looks better on paper than it might in practice.
As usual, the Saints will probably look better on paper than on the field.
Number 20: Let's Buy Happiness – Works Better On Paper Read the full article here.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com