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Do they have a better meat supplier?
Their campaign carries the cheeky theme "Lust for better meat".
(Everyone agrees that the Prime Rib has better meat).
That means people buying 'less and better' meat and supermarkets stopping piling it high and selling it cheap.
A better meat choice was filet Prespa, beef (cooked rare, as requested) with wild mushrooms, onions and artichokes in a mild burgundy wine sauce.
You can find better meat elsewhere, of course, but such satisfaction as you'll find in a meal here is rarer by far.
Similar(33)
The meat industry creates the same amount of greenhouses gases as all the vehicles in the world, but people could help just by deciding to eat better meats.
The hierarchy of damage: Instead of "meat free" week, a better approach might be to stress the greater damage caused by certain meats (corn-fed beef is the prime example) and urge people to swap those for "better" meats.
There are so, so, so many better meats out there.
But science and current food production practices are turning me in the direction of less-and-better-meat - maybe no meat - although I admit that some of my leanings are not science-based.
Speak to any chef, food critic, restaurateur whomever and they'll give you the eat-better-meat-less-often argument, droning on about where the animals lived, what they ate, how humanely they died, which artisan coffee they drank, etc., etc.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com