"Nothing could better launch the first season I've planned for Miller," said Melissa Smey, who became director of the Miller last year.
For those too tightfisted to pony up the required €3.99 for Navmii's GPS Live iPhone Sat-Nav solution, the company has gone one better, launching NavFree, a turn-by-turn solution that costs absolutely nothing.
The book starts, for want of any better launch pad, with a shaggy dog story.
"You couldn't ask for a better launch plan than to win the Emmy Award seven days before you launch," said David Nevins, president for entertainment at Showtime, on Monday.
Yet he has no experience in national politics, and the Senate, where his record is very thin, isn't a much better launching pad for Republicans than the House.
So why invest here when, just down the road, a cheap currency, long-term corporate tax breaks and membership in the euro zone might seem to offer a better launching pad for Continental Europe?
The first episode certainly has enough hooks to draw in the family audience that watches "American Idol," and it could hardly get a better launching pad than the final performance episode, which last year drew more than 27 million viewers.
Google Music had better launch soon.
"The domestics historically have sometimes struggled with this but increasingly are coming out with very strong products and much better launch-execution than in the past," Sargent says.
They also found Kickstarter to me a much better launch platform than just going it alone or trying to reach out to press themselves.
