And over on ABC, meanwhile, the long-running "Nightline" made hay in the second quarter, growing to its best viewer-total in six years.
On Thursday, the first part of "The Apprentice" season finale, which is to be continued next week, drew the show's best viewer total -- an estimated 14.54 million -- since the beginning of March.
Watching a movie on TV isn't always the best viewer experience.
In the best cases, viewers feel that they are the ones stepping in and making the connection because they can see the bigger pattern naturally emerging from what you're showing them.
In Nielsen's demographic breakdowns, the CBS schedule scored best among viewers older than 50, so Fox's younger-skewing comedies were able to take second place among adults 18 to 49, pushing CBS into third.
"We can end the first spot with a question like 'What should this person say?' " Ms. Klug explained, "and then we'll take the best line viewers suggest and say it in the next spot".
If you watch the 3-D yule log on an HD television without the special glasses, what appears after all the warnings are two identical images of the fire, one over the other, which at best make viewers think they have had way too much to drink.
Mattel's View-Master Virtual Reality headset is getting some new upgrades that will likely cement it as one of the best Cardboard viewers on the market when it launches this fall.
As someone who watches politicians debating with each other for his living, I thought the formats that worked best for viewers were those where a leader was put on the spot by voters rather than exchanged soundbites with their counterparts.
