Friedman, who died in 2006, was one of very few economists to become a household name, partly due to writing in popular publications (such as Newsweek), partly because of several television series championing his market-knows-best ideology, and partly as a result of his enormous appeal to conservatives.
And the best way to defeat an ideology is with a better ideology.
At its best, this ideology upholds a powerful example of good governance, intelligent policymaking, and honest discourse.
Character, inspiration and the ability to lead is what's needed, along with a real desire to put the nation's best interests above ideology.
European critics like Siegfried Krakauer or Theodor Adorno had tried to neutralize the mind-bending power of mass culture with big theories, but Warshow believed that his best weapon against ideology was his personal experience as a moviegoer and reader.
After all, the best way to fight ideology, is with ideology.
His best-known book, "Ideology and Organization in Communist China," published in 1968, was based on interviews with Chinese refugees in Hong Kong and offered one of the first significant accounts of life inside Mao's China.
"My friends," he recalled, "say I have enjoyed the best of both ideologies: first receiving a writer's stipend under socialism and now royalties in the free-market regime".
And inspirational leadership is the best catalyst for ideologies to thrive.
The best time to demystify ideology is when it is taken for granted, invisible premises come to the surface and become de-naturalised.
