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But impeding bad courses of action, even though it seldom leads to the best headlines, is precisely what a regulator should do.
You could argue that media coverage of H1N1 was excessive and that editors think the biggest numbers make the best headlines.
In what is happily one of the best headlines of the year, Iggy Pop is to release a Jelly Roll Morton-influenced jazz album inspired by French novelist Michel Houellebecq.
Osborne is not expecting to get a good press, but is comforting himself with the old Ken Clarke dictum that the worst budgets are those that get the best headlines the following day.
The former is most commonly used as past tense ("we headed for the exit") and the latter as present participle ("we are heading in the right direction"); try not to mix them up – "we are headed in the right direction" sounds inelegant at best headlines What makes a great, or at least memorable, headline?
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Gratuitous link of the day Possibly the best headline I've seen today.
HJP M@1k1n35 (@Chaosticsoda) Really enjoyed #metalica best headline ever nice one.
"If everyone is perfectly implementing the best headline to pass on, it's not as effective any more," Berger says.
And, again, only applicants with a clean credit record are likely to get the best headline-grabbing rates.
"Tiny Monkey in Posh Coat Pays a Visit to Toronto Ikea" remains the best headline of the new millennium.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com