They got Ian Taylor, an oil-industry executive, to spend £2.5m ($3.7m) on buying and re-equipping it to resurrect bespoke manufacturing.
A tool that is proving incredibly useful in bespoke manufacturing of the 21st Century is 3D printing.
Now, this might not sound like a case study in digital transformation but Bugatti's leaders have found a way to bring their bespoke manufacturing into the 21st century.
Specialist filter manufacturer, Croft Filters, has been designing and manufacturing bespoke filter components for 30 years.
To validate it's applicability, the approach is tested on a case study at a manufacturing company offering bespoke industrial applications.
Due to the technology maturity which allows combining various manufacturing processes for the production of a bespoke part that applied complex geometries, additive manufacturing (AM) technology has captured an increasing attention.
Founded by a former Nike executive, shoe company Otabo combines bespoke values with state-of-the-art manufacturing.
Heck, manufacturing never left America: it just changed from bespoke to industrial in a bid to be more profitable.
GE is interested in how the technology could be used right across the firm's businesses, from aerospace to power generation and consumer products, according to Luana Iorio, head of manufacturing technologies at GE Global Research.The gains include less waste and the ability to make bespoke parts more easily.
I get more of that during the other four days a week when I'm at work, manufacturing doors, sometimes for apartment buildings, sometimes fire doors, sometimes bespoke doors for a particular client.
Already, a spate of new start-up companies are entering the 3-D printing market with names like Within Technologies, Digital Forming, Shape Ways, Rapid Quality Manufacturing, Stratasys, Bespoke Innovations, 3D Systems, MakerBot Industries, Freedom of Creation, LGM, and Contour Crafting and are determined to reinvent the very idea of manufacturing in the Third Industrial era.
