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From the credibility and benevolence perspective, Dimoka (2010) found that the human brain's limbic system, typically associated with humans' emotions, was active when consumers were exposed to a company's benevolent and/or malevolent business activities.
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Whereas, Benevolent-Authoritative role perspective of entrepreneurs as leaders indicate the characters of benevolence and also that of an authoritative figure who heads the business as a head of the family, who is responsible to drive the members with discipline and authority.
But it's not just recent perspective shifts that have me so befuddled by Oprah's grand scale benevolence.
Benevolence shades into control.
For his benevolence.
Why such benevolence?
He had no benevolence.
Alongside benevolence, there is harassment.
Increase the spread of benevolence.
One reason is parents' benevolence.
Benevolence is the primary requirement.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com