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Furthermore, our results show that the intermediary context in which consumers first encounter a health recommendation system plays an important role in terms of which costs or benefits to emphasize and promote to consumers when introducing this service.
Benefits to emphasize include: An opportunity to learn new skills that you don't yet have.
But when choosing which benefits to emphasize, and choosing the way in which you express them, you need to relate to the person on a personal level.
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When Allstate markets auto insurance, it picks one benefit to emphasize, such as "accident forgiveness".
A comparison of the results with the deterministic analysis was performed to evaluate the relative benefits and to emphasize the need for reliability-based analysis for effective design of bioreactor landfills.
The SBIR/STTR programme's main push is to transform scientific discovery into social benefits and to emphasize private sector commercialization, so proposals must identify the beneficiaries of the technology and its potential for commercialisation.
Some Republicans have begun to emphasize benefits in the bill for their communities even though they voted against it.
The arguments used to promote dissemination rarely rely on health messages and tend to emphasize benefits in terms of cooking times or house cleanliness.
Bankers like to emphasize the benefits of such activities, but their involvement also entails risks for the market.
Perhaps it is wrong to think that the way to encourage people to exercise is to emphasize the benefits to their health, Dr. Dishman said.
For example, GlaxoSmithKline footed the bill for dozens of educational courses intended to emphasize the benefits of Avandia over other drugs.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com