We selected 22 items from this questionnaire for measuring susceptibility (4 items), seriousness (4 items); benefits of exercise (5 items); barriers to exercise (5 items); and health motivation (4 items).
Tagging at source can also assist 'fractional tagging' and the sought-after 'halo effect' (or diffusion of benefits) of tagged items providing protection to non-tagged items.
The benefit-of-treatment item was "What was the overall benefit of your treatment at the hospital?", with a 5-point response format ranging from "no benefit" to "very large benefit".
Modifications were made on perceived barriers and perceived benefits of response items.
The objective is to bring forth the benefits of an item-centric systems design in environments that require real-time material visibility, such as in logistics service provision.
To own something brought not just the functional benefits of the item, e.g., a car to provide transportation, but provided a social statement of prestige too.
"I received training about the causes of undernutrition and how to prevent it, so, when customers come to buy from me, I explain the benefits of each item to their diet and how they should prepare them," she says.
"It's not good enough to just have a 1-800 number," says Young. "You need to get to know your sales reps and work with them to figure out the benefits and drawbacks" of items you need.
One benefit of healthier items, explains Mr Watson, is that they make customers feel better about the McDonald's brand.
This means the potential benefit of prey items (e.g., kcal, protein, vitamins) should outweigh costs of pursuit, handling, and transport.
