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Moreover, there were Antillean and Surinamese recruiters who tailored the benefits message to the mothers they knew personally and included such benefits as less back pain, exercising, and some time for oneself.
Relationship building starts with your benefits message.
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Instead, they left it all up to their public relations department and soon lost control of the key benefits messaging.
We created criteria to evaluate advisory attributes such as risk and benefit message clarity.
A clear benefit message designed to convince the constituent groups of the value of the technology could be crafted in several parts.
We developed criteria and collected data on advisory attributes shown in Figure 1 regarding audience and advice, risk and benefit messages, and general characteristics.
To assess criteria including clarity and emphasis of risk and benefit messages, we developed five-point scales for each of these criteria.
Documents specifically targeting sensitive populations did a superior job conveying both risk and benefit messages to sensitive populations compared with advisory Web sites overall.
Studies may include, but are not limited to, how to disseminate cost-benefit messages, individualized messages based on patient demographic and clinical history, and guidance for health care professionals on how to advise patients.
Raisi has focused his campaign on the economy, visiting rural areas and villages and promising housing, jobs and more welfare benefits, a message which could have resonated with millions of poor voters angry at the Tehran elite.
For starters, we strive to keep the benefit-driven message simple and supported with appealing and relevant creative.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com