"This is benefiting advertisers as much as it is benefiting users".
Google and Yahoo have vigorously defended the deal, saying it would benefit users and advertisers.
Our policy is for open, free and unrestricted trade and global supply chains, benefiting users and societies".
Quality scores work as an incentive to advertisers to improve their ads, which benefits users and, in turn, benefits Google, Mr. Fox said.
Brown supports the idea of using open datasets and combine them, but stresses that any tool or platform has to benefit users.
"As a commercial company, we have the resources to do this, and we're doing it in a way that benefits users, publishers, authors and libraries.
"Our guiding principle has always been that advertising should benefit users, and our aim is to ensure that ads are relevant and useful," Google said.
"But implementing confirmed clicks is an important step that we think will benefit users, advertisers, publishers, and the mobile ecosystem overall".
Our live online discussion, which takes place between 12pm-2pm on Friday 07 December, aims to establish how the GDS and Pasc will measure the progress of these digital tools and how they will benefit users and policy making in practice.
The move, however, won't just benefit users.
