Congress gave him sweeping power to regulate the industry for the benefit of consumers.
He is a busy man, running many big businesses, some of which overlap, not always to the benefit of consumers.
"This will allow normal competitive forces to work for the benefit of consumers and businesses, and potentially the taxpayer".
But, if it has, there is the chance of a proper contest, to the benefit of consumers.
As these effective negotiation strategies show, at their best, collaborations between competitors create value by promoting marketplace competition, to the benefit of consumers and society at large.
What's more, economic principles allowed judges and antitrust enforcers to apply the law for the benefit of consumers without undermining free enterprise.
And the FCA has a very clear remit about consumer protection, market integrity and competition, which is all about making markets work well for the benefit of consumers.
"There has been a tension between providing financial advice for the benefit of consumers and the product distribution role played by advisers.
Major players in the space have built and protected their own ecosystem rather than sign up to industry-wide standards for the benefit of consumers and the industry.
Ed Miliband, the Labour leader, had said earlier that companies needed to be "scrutinised to make sure [the water industry] is working properly … for the benefit of consumers".
"Microsoft's anticompetitive actions," he wrote, "trammeled the competitive process through which the computer software industry generally stimulates innovation" to "the optimum benefit of consumers".
