In the slideshow below are other advertising campaigns that NEDA says could serve as triggers for those struggling with eating disorders.
(The below is advertising revenue).
Collectively this sort of spending, sometimes called "below-the-line" advertising, or marketing services, is already worth more than twice what is spent on traditional display advertising.
Though many of these brands already adhere to these guidelines on mainstream media such as television and print, they will now restrict themselves from targeting kids on below-the-line advertising activities that include tie-ups with cartoon characters or joint promotions at events targeted at kids.
"Customers are far less forgiving of a below par product or advertising campaign, which can result in the need to over invest in certain areas.
All that many of these companies had to show for themselves was a rapid growth in visitors to their Web sites, spurred, however inefficiently, by vast advertising and below-cost discounting.
Todd S. Purdum (NYT) THE INTEREST GROUPS A BOOST FOR BOTH CANDIDATES -- Outside interest groups combined highly visible television advertising with below-radar phone calls, direct mail and radio to play a powerful role in Al Gore and George W. Bush's primary election victories, a new nonpartisan elections study, "Getting Inside the Outside Campaign," has found.
They mingled below the marquee advertising college basketball, its lights bright.
Then, below a banner advertising the warehouse itself, the Hunter equestrian slowly emerged, astride a chestnut horse, surrounded by blue letters on a vibrant yellow field.
An appellate court unanimously upheld a lower court ruling that found the Weekly guilty of anticompetitive conduct for selling advertising below cost in an effort to drive the Guardian out of business.
