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After more than a decade of declining sales, the music industry believes streaming services like Spotify offer a path to a return to growth in the future.
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Dickins said he believed "streaming's the future, whether people like it or not", but suggested that Spotify needed more scale to prove itself.
Weinstein believes these streaming services feed and develop an appetite for independent films rather than sating it.
Despite all these problems, Keza MacDonald believes a streaming service is an idea whose time has come: "If anyone can make it happen, surely it's Google". Voice-activated speakers such as Amazon's Echo and the Google Home are increasingly popular, and now advertisers want to use them to get messages from brands to consumers.
The service clearly believes that streaming is its future, even as it alienates some of its current bread-and-butter DVD rental customers by doing things like agreeing not to rent new DVD releases until they've been out for 28 days (something which hurts the availability of the most popular movies on the service).
NBC might have believed that streaming all the sports live from the London Games would have inoculated it from criticism of its Olympic broadcasting policy.
He didn't believe in streaming culture's narrow-casting and privatisation of pop, or that the public knows what it wants, and certainly not the Conservative party's mantra that pop music broadcasting is best served by market forces.
So instead, you start believing the streaming service knows you better than your bestie.
Did you know that some people believe that streaming music online is actually changing the songs people write?
If you believe that streaming video is the future of movies and TV, this could be a buying opportunity.
"It may have been a good time for this Sony acquisition, if you believe that streaming is going to be profitable in the future".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com