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Heskett believes "design should be the crucial anvil on which the human environment, in all its detail, is shaped and constructed for the betterment and delight of all", which seems fair enough.
Given certain constraints, Sender believes design can make or break a campaign.
Additionally, I was eager to learn what role Mr. Sender believes design actually plays in a political campaign.
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He believes designs which simply "add and add" details are more easily done than scaling back to linear basics.
Phil Patton, writer and critic Jobs believed design and technology could improve the world.
In many ways, it comes down to what you believe design is.
William Morris, a Socialist who created wallpapers and fabrics for some of the most fashionable homes in England, reviled the mass production of the 19th century and believed design should elevate the spirit.
Unlike many acousticians, Mr. Johnson did not believe designing space for sound is susceptible to scientific approaches and preferred to call what he did an art.
Apple's design success may have converted even the staunchest design skeptic into believing in design by now, but how does one really know if one's design is good enough?
Mr. Juhen believes the design makes for a far cleaner experience.
It shows just what he really believes about design and who his heroes are.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com