I've always believed for us to turn this around, we would have to have a game like this, where we'd pull it out in the end, an ugly, awful-looking win".
But we want to believe, and we keep going to worship, we keep talking about faith with trusted friends, and we keep singing together, and we discover that even when we don't believe anymore, others are believing for us, others are trusting for us, others are sustaining our faith for us, until we are able to believe again ourselves.
The point of this story is this: Vulnerability, hard as it is to believe for many of us, isn't a cuss word.
The vast advertising industry would have us believe, for example, that acquiring things will make us happy.
Like Don's clients, we want to believe a man can fly, and the sharp-suited, suffer-no-fools, tells-us-what's-what Don Draper lets us believe, for a moment, that liftoff is possible.
It's impossible for us to believe for an instant that someone as ditsy and benighted as Tamara would be sent to interview Honor Tait; it turns out she's been mistakenly assigned the profile, meant for another writer.
It may be hard to believe for tech types like us, but in 2008 newspaper advertising still consumed almost $35 billion of U.S. advertising spending while TV took in double that amount.
These are men whom we believe, for example, would fight against us again, but for whom we lack sufficiently strong admissible evidence of any criminal activity.
