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The idea's fatal flaws: an absence of any believable research showing that investors are more prone to sell when they have profits and numerous heavy hints like, say, the Dow's rise from 1000 to 11,000 that investors with profits often go after more profits.
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Here is something more believable: loads of research shows that musical training enhances kids' brains.
"As an industry, we want people to believe that advertising is believable," said Robin Hafitz, chief executive of Open Mind Strategy, a research company, who previously served on the National Advertising Review Board.
As part of the research and creating a believable fake, the agents visit the set of Stanley Kubrick's 2001: A Space Odyssey, blurring all boundaries between film and reality.
I wanted to make sure Shirley was believable, more or less, and I researched that.
Everything that happens on-screen must be a believable for a single online session no deep research montages like in NCIS.
"Doing research and making the monster somewhat believable is a plus," he said.
An increasing number of marketers like Chanel have been shifting their campaigns to include "real people" with interesting faces rather than featuring celebrities or attractive models because their research says consumers find those people more believable.
Curing cancer is not a suitable goal for one individual's research plan--exciting, yes, but much too big to be believable.
"It's much easier and more believable when you write a proposal to say you're going to be doing research in your own facility".
We did copious research and found scientific facts that could help us make this almost believable.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com