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Precarious work is being mainstreamed, but why?
The term was then adopted by the LGBT+ community and, in particular, drag queens, eventually being mainstreamed thanks to the success of RuPaul's Drag Race.
That what we have thought of as fringe – racist, sexist, xenophobic, anti-gay – hate in this country is being mainstreamed and normalized every time we cover one of these stories as a normal, if slightly controversial, choice.
Botox is, in fact, already being mainstreamed: it's now administered not just by doctors but by nurses (and even, it is rumored, dentists), not just in offices but in spas, strip-mall storefronts and at "Botox parties," where friends get together for cocktails and injections.
There is, however, one particular way in which anti-Semitism is being mainstreamed in the United States and in Europe: the propagation of "blood and soil" right-wing nationalism that by definition excludes Jews (whom many nationalists do not consider white).
The QALY and cost-per-QALY threshold are being mainstreamed.
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It has been mainstreamed.
ART services are mainstreamed in 18 SCs.
Prevention approaches need to be mainstreamed among young men.
Ms Ruddock's catchphrase is "mainstreaming".
Now this really is mainstreaming.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com