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His financial controller recommends being forthright with investors as well as staff.
"When is our party going to show a little backbone and strength and courage and speak up for those people who have been left behind?" Mr. Obama, as if picking up where the last debate left off, also quickly pounced on Mrs. Clinton as an old-style politician who was not being forthright with voters.
What investors hate, however, is feeling that a CEO does not have a handle on the business or is not being forthright with them.
If you put the message out there before your operations are ready to execute, even if you have the best intentions, your audience might think that you are not being forthright with them.
And they were behind on the relevant statistics (BP did a good job at never being forthright with the side of the problem, and almost no one held their feet to the fire), and they didn't have better ideas on how to stop the leak.
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He was forthright with them.
"Actually be forthright with the American people," he said.
He was forthright with Ms. Fadal about his past.
"Customers have been forthright with their concerns," Mr. Long said.
"With my lawyer, I pieced together my memories, and was forthright" with the board, she said.
He's also been forthright with Washington, which has smoothed the above.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com