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Still, being first to market still holds risks.
"The novelty of being first to market is a plus for Citi.
Being first to market means you have to educate consumers, and that can be expensive.
Being first to market can be the difference between a resounding success and a flop.
But Biogen, being first to market, has the chance to establish itself.
How does Mr. Bradlee feel about not being first to reveal who Deep Throat is? Why?
Similar(5)
CNET was first to spot the date.
Toshiba was first to mass-produce laptops.
She was first to sign up.
AUDREY, the Jaguar, was first to go.
Farmers were first to be affected.
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CEO of Professional Science Editing for Scientists @ prosciediting.com