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However, hard evidence is mounting to support the anecdotal view that being agile is indeed smarter.
Indeed, a key feature of being agile is to integrate the customer into team discussions.
However, being agile is more than just a characteristic.
Being agile is being able to think and move quickly with accuracy.
When it comes to innovating, you have to structure your teams in such a way that you can react to changing requirements in the marketplace, and in today's tech world, being agile is more important than ever.
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So there's this paradox in organizations which is that the very essence of what we need and who we need to be as individuals in the workplace, which is agile, is actually undermined by that very complexity.
Small businesses that are Agile are consistently able to deliver superior value to customers, with a much smaller team and fewer resources.
Is it possible that they could be agile, without being Agile?
Small businesses are also renowned for being agile and incredibly resilient in adversity.
It is being Agile.
"Today's environment is about being agile," Landel says.
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CEO of Professional Science Editing for Scientists @ prosciediting.com