But in the voices of loved ones left behind, themes echo.
(He recently sold that site to the U.S.-based startup behind Themer, an Android customization utility backed by half a million in outside funding).
Sam Smith, the warbler behind the theme for the James Bond film, Spectre, has won the best song Oscar.
The idea behind that theme was to demonstrate how Oreo could transform everyday occasions in the lives of adults into fun-filled moments.
John Wallis, Hyatt International's senior vice president for sales and marketing, calls the approach "understated elegance with a simplicity behind the theme".
Merlin Entertainment, the company behind the theme park, will not comment on visitor numbers but local anecdotal evidence is that numbers have fallen dramatically since the accident.
The idea behind the theme of "When you say it right, it makes you smile" is that "when the target is let in on the secret," Mr. Gruhler said, "it's the ultimate currency".
I got the first layer of the trick behind this theme right away, but it took me a while to get the second one because I was solving mostly using the Acrosses.
Among the other honours for people from the world of entertainment are MBEs for folk musician Eliza Carthy, actor and TV presenter John Barrowman, and Laurie Johnson, the veteran composer behind the theme music for The Avengers and The Professionals.
The genius behind the theme song is Rachel Sweet, but again, it's a lot like Lisa Lederer and the clothes.
