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In another change, the campaign aims for a lighter, even humorous tack, leaving behind the straightforward, perhaps painfully earnest approach the previous commercials had taken.
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Albert Londe's "Male Musculature Study" portrays a man's naked body from behind as a straightforward arrangement of muscles and parts, objective almost to the point of protesting too much.
The idea behind the shop was straightforward.
The theory behind the merger was straightforward: Morgan Stanley was, in a sense, a manufacturer; Dean Witter a distributor.
The technology behind the app is straightforward.
The motivation behind sampling is straightforward: it reduces the computational demand, which is a cardinal aspect in the million-element feature space domain.
The idea behind the software is relatively straightforward.
The idea behind the app is fairly straightforward.
The concept behind the service is pretty straightforward and indeed very Netflix -like.
The macro thesis behind the IWO investment is straightforward: the U.S.' use of cellular phones is ready to boom.
There is no approved blood test for XMRV. Louis Katz, a member of the task force on XMRV, says the reasoning behind the recommendations is "pretty straightforward".
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CEO of Professional Science Editing for Scientists @ prosciediting.com