"[The financing model] pays for how much you achieve in terms of behaviour change rather than paying for implementation," says Alison Hill, managing director for climate at Vestergaard Frandsen.
Most evidence reviews, to date, have focused on individual behaviour change rather than the 'obesogenic environment'.
Addressing behaviour change rather than exploring lay health beliefs is wholly consistent with this paradigmatic approach [ 2].
The remaining studies were predominantly single focus interventions, with defined and often standardised protocols, and a predominant focus on individual behaviour change rather than community development.
This permitted several barriers to be identified and rectified both at the level of theory selection (eg, by selecting theory that explained and guided behaviour change rather than theory that simply explained behaviour but did not guide change) and optimisation in practice (eg, the use of prompt cards to identify important symptoms and activities).
Postal communication is a common approach for delivery of risk assessments and, more generally, the model of using specialist packages for behaviour change rather than retaining this activity within generalist or specialist practitioner consultations is now widely used in the United Kingdom for smoking 23 and increasingly for weight loss.
Furthermore, accurate judgement of partner age allows interventions to focus on providing information regarding appropriate behaviour change, rather than first having to help individuals identify whether they are in age-disparate relationships in order to ensure that those in the target demographic are aware they are being targeted.
40 However, our principal interest was in behavioural change rather than absolute prevalences of behaviours, and thus over-reporting or under-reporting of certain behaviours would not necessarily invalidate our findings on whether they changed after colonoscopy.
Some of the studies reported intention to change rather than actual change in behaviour [ 20, 23, 26, 27].
