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The second is radical behaviour change".
Sanitation is largely a behaviour change challenge.
The problem is behaviour change – not technology".
But why should companies bother promoting behaviour change?
The strategy combines technological investment and behaviour change.
Radical behaviour change is what is really needed.
There is no measurable behaviour change or social result.
We need behaviour change to fill that gap".
Rational approaches have limited impact on behaviour change.
The experts in behaviour change are under the cosh.
"The behaviour change is not working," said Brown.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com