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At Facebook's scale, behavioral targeting doesn't just reflect our behavior, it actually influences it.
Behavioral targeting is showing you ads based on your past behavior.
Apt also lets local newspapers use Yahoo's behavioral targeting capabilities.
"These behavioral targeting models seem like the holy grail.
"What's really catching on now is behavioral targeting," said Michael Greene, research associate at JupiterResearch.
To a certain extent, advertisers can already do such behavioral targeting, as it is known.
The Federal Trade Commission has proposed self-regulatory guidelines for companies that do behavioral targeting.
The big growth area in online advertising right now is "behavioral targeting".
Britain is not the only place where such behavioral targeting has raised concerns.
The European Union in 2002 moved to limit behavioral targeting.
The system puts users into those groups based on the pages they visit online, a technique known as behavioral targeting.
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