The salience of the resulting percept is then captured in a discrete, categorical-like coding scheme by a late negativity response (N5; ~500 ms latency), just prior to the elicitation of a behavioral judgment.
Rather, because the prestimulus activity can be predictive of the animals' behavioral judgment, what we observe may result from correlations in the activity structure of the neurons that contribute to the perceptual decision [ 41, 42].
We demonstrate that brand work and brand energy, rather than brand engagement, sequentially explain attitudinal and behavioral judgments derived from brand logo drag force through a brand work-energy effect and a brand energy halo effect.
It is equally clear, however, that participants are not able to use this information for correct behavioral judgments for identifying unfamiliar faces.
In keeping with the explicit behavioral judgments and performance of the one-back task, these aspects of the ERP data indicate that not all fear-related processes were disrupted in MTLE-amygdala patients.
In analogy with behavioral judgments, we used two parameter logistic fits to obtain a quantitative description of the performance of simultaneously recorded neurons in categorizing stimuli -the neurometric function.
It brings together Duke's diverse and campus-wide strengths in the decision sciences – including behavioral economics, judgment and decision making, marketing, neuroeconomics, medical decision making, and addiction – into a single community for programs, education, and new research collaborations.
She is an expert on behavioral models of judgment and decision making under risk and uncertainty.
This project draws from work in social psychology, behavioral economics, and judgment and decision making.
These premises are supported by research from the domains of behavioral economics, psychology, judgment and decision making, neuroeconomics, marketing, and engineering design, and are substantiated by the authors' own experience.
These deeply ingrained schemas commonly structure attitudes, perception, behavioral habits, and judgment despite the individual's conscious good will (Valian 1998; Sullivan 2001; Fischer 2014).
