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Just last month, AOL purchased the behavioral ad network Tacoda.
NAI member companies pledge only to allow opting out of behavioral ad targeting, not tracking.
In July AOL acquired a behavioral ad network company, Tacoda, that has been promoting opt-out options to users for a year.
According to one recent report, Yahoo holds roughly 6,000 patents that cover a wide range of technologies, including mobile messaging, data mining and behavioral ad targeting.
Google is wading into behavioral ad targeting in a big way today.
Behavioral ad giants are facing growing legal risk on another front.
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Such "behavioral" ads are highly effective.
The bureau has no estimate on how much of that was behavioral ads.
One example is where the [Digital Advertising Alliance] (DAA) has a program that puts triangle icons on behavioral ads.
The letter, sent a day before a hearing on behavioral ads held by the House Subcommittee on Commerce, Manufacturing and Trade, urged Congress to follow Europe's lead.
Those are just a few of the advertising labels that Google's adtech infrastructure routinely sticks to Internet users as it watches and tracks what they do online in order to target them with behavioral ads.
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