Dean instead stressed supporting traditional, long-term conservation strategies, like increasing security in places where the rhinos are threatened, conducting behavior change campaigns to reduce consumer demand, and working with governments to craft stricter laws and ramp up enforcement.
SmartPower's work across the country -- helping homeowners lower their energy bills through energy efficiency behavior change campaigns, creating on-the-ground solar outreach campaigns, and bringing state and municipal leaders together to clear the path for electric vehicles -- may not have much to do with what's going on in Libya or Greece.
That method is well suited to population behavior change campaigns (e.g., smoking cessation campaigns), but it largely ignores a second potential focus for global warming public engagement campaigns: building public understanding of and support for appropriate public policies.
This tool is designed for use by other organizations that are delivering mass media behavior change campaigns.
Regardless of the fact that there is much evidence about the ineffectiveness of threatening health messages, they remain widely applied in behavior change campaigns.
Recent behavior change campaigns target intergenerational sex and blame the high transmission rates among girls on 'sugar daddies' thus diverting attention away from common risk behaviors in the general population.
The Saturation+ approach focuses on the 3 core principles of saturation (ensuring high exposure to campaign messages), science (basing campaign design on data and modeling), and stories (focusing the dramatic climax on the target behavior) to maximize the impact of behavior change campaigns.
The outbreak also emphasized the need for early preparedness to ensure the following: removal of potential vector-breeding sites; strengthening of vector control teams; efficient case management; adequate surveillance, case detection, and information and communication strategies; and the development of clear and consistent messages for behavior change campaigns (44, 45 ).
Behavior-change campaigns work by understanding and changing the social environment.
The research is intended to help green-leaning non-government organizations craft more effective climate messages and behavior-change campaigns.
Once abortion services became locally available, a behavior change communication campaign was implemented at the end of 2008 to create an enabling environment for women to access safe abortion services.
