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But it is only now that companies such as IBM are beginning to harness the wealth of data that it can provide.
Whereas a fun IRC chat and a quick visit to MySpace was once enough to satiate the part of the brain that craved novelty, now we are like rats coming back for an angry fix and marketers and politicians are beginning to harness this power in ways that are at once ham-handed and frightening.
With the number of connected devices expected to grow from 20 billion today to 80 billion by 2025 — "Everything we have of value will be connected to the internet," IDC says — the world is only beginning to harness data for everything from market and customer intelligence to building World Series champions.
Teuvo Teravainen, ascending: The high-end skill is clearly there and the forward is beginning to harness it.
As users continue checking in to venues around the city, conversations amongst their social networks now include recommendations for restaurants, bars and movies, a trend that both local and national companies are beginning to harness.
The education world is finally beginning to harness this power, taking us far beyond the origins of computer labs where students clicked away at the Oregon Trail and practiced word processing.
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In the year ahead, many women will for the first time begin to harness this power.
Rabbi Joseph then turned to the forces of evil and he began to harness demons to bring him beautiful women with whom he could satisfy his lust.
He saw the way a teammate he used to think of as impetuous begin to harness his talent and conserve his flair.
"Many have little idea about how able their baby is, but this technology engages them and this study begins to harness this enthusiasm".
Indeed, as digital camera technology has improved and prices have dropped, scientists have begun to harness them for a broad range of research projects, sometimes calling on Internet users to help analyze thousands of images.
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