"So I began thinking: Wouldn't it be interesting to bring an artist into this context?" He and Ms. Barron invited Mr. Baldessari, who Mr. Govan said has "the same twisted perspective as Magritte," to do the exhibition design.
Still, it wasn't until companies like Gravity Blanket brought their flagship designs to the broader public that people began thinking of it not as a niche medical device, but a general sleep aid.
I began thinking about it not long after the 7/7 bombings – my flat was in the East End at that time.
So I started with a week and then it went to two weeks, and slowly but surely I began thinking, I don't really know any of these people.
"I began thinking why hadn't anyone else ever made a film like this before".
And I really began thinking "This can't come quickly as a sudden company decision, it needs to be a conversation over a period of time". And it did also strike me that if we don't wind this up soon, we're going to have a generation of fans graduate through the demo and we won't have completed a thought for them.
She couldn't find what she calls an "entrance into the world," and began thinking that maybe it didn't even really exist that it was just a fetish listed on a Wikipedia entry, but with no active practitioners.
Admiral Mullen, 63, who is the son of a Hollywood press agent and never imagined spending a life in the military, began thinking about the impact of "don't ask, don't tell" some five years ago, when he was chief of Naval Operations, friends said.
It was at this point that I began thinking that maybe God didn't want me to shit my pants that day.
I began thinking, 'you know, all this wouldn't be happening in my life if I wasn't meant to hold the space for it.'.
