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However, testing new ways of working at a local level before mainstreaming is a good idea and means that any proposals taken forward nationally will be evidence-based and practice-tested.
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It wasn't long, however, before mainstream culture was trying to gobble the underground up too.
The film was set over 30 years ago, before mainstream media changes in the digital era might have provoked more journalists to utter similar rage-filled words.
And still one wonders why it took Rubio's attack on Trump before mainstream news outlets began serious coverage of Trump University or Trump's labor scandals.
African-American newspapers and magazines routinely reported on the details of his life and activism through pictures, years before mainstream publications.
Dr. Arno G. Motulsky, a former refugee from Nazi Germany who became a founder of medical genetics, recognizing the connection between genes and health long before mainstream medicine did, died on Jan . 17at his home in Seattle.
And so The Artists Cinema was born, a project that brings the work of visual artists into movie-going audiences' eyelines by inserting them before mainstream films in cinemas up and down the country.
The climax of a three year campaign saw the brand's own social journalists sharing live content from the Olympic Park across a range of social channels, at times breaking news before mainstream news media had even done so.
Its mobile payments platform was adopted well before mainstream advances in mobile payments, like Apple Pay or Square.
It's clear that Twitter is the place that a lot of news breaks first (example), hours before blogs and days before mainstream media.
Today we saw yet another illustration, when people in Mumbai got the word of terrorist attacks out to the world well before mainstream media even knew something was happening.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com