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But then, when expectations were so high in the months - even the year - before its debut, it's difficult to imagine how it could have been any different.
The online service that never was fizzled before its debut -- though it briefly morphed into a TV Guide-style Web site called I-Guide before shutting down altogether.
Over dinner in Manhattan, months before its debut, he said excitedly, "It will be about anything".
It's hard to resist taking a look at it, when even weeks before its debut, people were saying this is the "reminders app Apple should have made".
Like Lady Gaga's Artpop, it was also hyped so much before its debut that anything short of the original Twin Peaks was bound to disappoint.
Before its debut in December 2001, Steve Jobs was quoted as saying it was "as big a deal as the PC".
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He compared the channel's situation with that of the Big Ten Network, a sports channel that reached many of its distribution deals only months before it made its debut.
Back in 2009, barely anything was known about the iPhone 3G before it made its debut, but in the entire first quarter, just 6.9m units were sold.
Before it made its debut, ABC allowed viewers in the United States to see the pilot on the Internet Movie Database's website several days before it aired.
One of its earliest international hits was a cheap color television — it first made a splash in Panama of all places before making its debut in the United States.
Utilizing a commonly used provision of the JOBS Act, DocuSign submitted its IPO filing behind closed doors and will reveal it weeks before its public debut.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com