She recalled one party where someone brought a six-pack of O'Doul's, which advertises itself as a non-alcoholic beer, "for shock value".
Larry Bell, who owns Bell's Brewery, one of the country's largest craft beer makers, was shocked earlier this summer to see workers clear a staging area next to his brewery near Marshall.
Given that he's Czech, Alex Kratena's love of beer is no great shock.
Through his drunken haze, he enters into a conversation with an inanimate object, in this case, the decorative handle on the tap of Shock Top beer.
"I am shocked that beer is the only target," he said.
Dazed tourists, clearly in shock, ordered beers from the terrace bar still dressed in their swimsuits.
The stakes moved up a notch earlier this year, when De Beers sent another seismic shock through the industry.
Duncan Sambrook founded Sambrook's brewery in 2008, after going to the Great British Beer Festival and being shocked to find that only one London brewery was represented.
I went back to the bar where the marine was last seen asleep, and had a beer and a cigarette, shocked and confused, as if someone had just told me my son had been in a car accident.
Looking back on that day in July with Sander Herfst, the member of his team who told him the virus had gone airborne, Dr. Fouchier said, "We both needed a beer to recover from the shock".
