Others have been taking notice.
But businesses have been taking notice — especially those with a strong visual component, for example those dealing with arts, crafts, clothes, food or jewelry.
Whatever the perspective, acupuncture use in the United States is on the rise, and the medical establishment has been taking notice.
Works by I Nyoman Masriadi, the top contemporary Indonesian artist at auction, have a strong following, consistently selling for $300,000 to $500,000, and top international galleries have been taking notice.
But lately, more Brazilians have been taking notice, as police brutality is increasingly directed against journalists and political protesters (many from the middle class), instead of just the same old black and poor citizens who live in favelas.
Over the past few years, though, the cognescenti have been taking notice, and while it is still no Forte dei Marmi (Tuscany's most fashionable resort), there have been some illustrious openings: Alain Ducasse's L'Andana hotel in Castiglione della Pescaia (from €300), Leonardo Ferragamo's marina in Puntone, and Renzo Piano's £6.7m winery at the Rocca di Frassinello vineyard.
