And now Ask.fm is riding out a similar trajectory with a financial impact of its own: Advertisers have been pulling out, including Save the Children (which is leading a boycott), eBay, Vodafone and BT.
Among some of the key data the guys are pulling out includes the amazing news that some of its best customers are mobile users, especially via the iPad.
At least 10 people were pulled out alive, including a nurse extracted from the ruins of clinic in Beichuan, a man discovered in a collapsed fertilizer plant in Shifang and a man who could be freed only by amputating his arm and leg.
The bodies of at least 27 locals were pulled out of the rubble, including an unspecified number of civilians, according to a report from a group called the al Atareb Civil Defense.
Fraud is also a huge challenge for the money transfer industry, and is one of the primary reasons international banks including Barclays, HSBC and Bank of America have been pulling out of the industry, de-risking their books to avoid money laundering and terrorist financing allegations.
Hospitals, including at least one with a neonatal intensive-care unit, have been pulling out of the delivery business altogether.
Cold weather hampered rescue efforts by Atherton and accompanying motor launches ML 238 and HDML 1162, and only 58 seamen and five officers, including Farrant, were pulled out of the sea.
The Indiana Jones and Star Wars actor was pulled out of the aircraft by stunned golfers, including doctors on their day off, and taken to hospital with non-life-threatening injuries.
A number of rebel leaders, including the top commander Igor Strelkov, have been pulled out, perhaps back to Russia.
