Taken to its logical conclusion, Bardin's thesis is that the blank search box of the desktop web is becoming the search bar on the map.
HeyStaks hopes to leverage the now more mature social graphs and collaboration technologies not by becoming a search engine, but by improving your Google and Bing results through the addition of community-sourced content to the top of those pages.
Nor does he question the roles of more powerful entities in these episodes, aside from noting, to not much effect, that Google makes money from shamed individuals becoming trending search terms.
The problem is not merely deception; the problem also includes the catastrophic impact that these preferencing activities have on legitimate competitors, who cannot respond without becoming dominant search engine operators themselves.
He's a shelter dog saved from a pound as a puppy and destined for euthanasia until some alert human spotted a spark in him — some cleverness, some drive — and set in motion a series of events that led to him becoming a search-and-rescue animal.
"It certainly seems like the wave of the future," said Dr. Gerald Ginsberg, a cosmetic surgeon and medical director of the TriBeCa MedSpa, who noted that, increasingly, patients are becoming "customers" searching for the best deal in what he calls "today's medical emporia".
Some believe that this will extend to China's search leader Baidu becoming the default search engine on iOS devices as well, something that has yet to be confirmed.
Baidu, currently China's most popular search engine, is becoming a built-in search option in Safari.
Before the company had really started becoming the dominant search engine and the portal to the web, Google almost sold itself to a search engine company called Excite.
