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The Kraft campaigns are indicative of how ads from mainstream marketers are loosening up — or becoming crass and crude, depending on your perspective — to reflect changing societal mores, particularly when it comes to younger shoppers.
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Had I become a crass consumer?
Has selling become too crass a concept?
With its stern demand for training and technique, Fame is supposedly about becoming well-known based on real talent and achievement – not just crass reality TV and having your own Facebook page.
"Rapture-Palooza" has a promising setup and a cast with a good track record of bringing the funny, yet it never does live up to its potential, instead becoming bogged down in a repellent character who is supposed to be savagely satirical but is really just tediously crass.
This is becoming a specialty of Mr. Tosches, whose most recent novel, "In the Hand of Dante," disparaged his publisher, Little, Brown, as a crass marketing machine.
"Becoming Mike Nichols".
This contest feels crass.
Call it crass warfare.
Here, it was crass.
It's crass.
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