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If consumer intent becomes the unit of trade, which device, app or channel (search, display, or social) a consumer is using no longer matters.
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On January 1st 1999 the currencies of 11 countries were fixed against a new currency, the euro, which became the unit of reckoning in wholesale financial markets.
The piastre became the unit of Libya, which, after a period as an Italian colony, briefly became a kingdom under Idris I (1951 69), with a fine portrait coinage, before the regime of Col. Muammar al-Qaddafi.
In a world where, as the epigraph from Zbigniew Herbert puts it, a rat has become the unit of currency, Packer is King Rat, a solipsistic trader in futures, master of an amoral universe.
On the West Side, where Broadway and Seventh Avenue intersect, Packer runs into a violent demonstration against world capitalism, inspired, it seems, by the line from Zbigniew Herbert, "a rat became the unit of currency," that DeLillo uses as an epigraph for "Cosmopolis".
It's an art where groups become the unit of transformation, and where the right questions have the power to generate far more engagement and endurance than easy answers ever would.
As a consequence, only hospitals can become the unit of randomisation (cluster randomisation) [ 50].
Cities and counties should become the units of analysis, not the nation.
Individuals and communities would thus become the units of exchange instead of organisations.
What would it require for individuals and communities to become the units of production and exchange?
'Competences' have become the units of medical and public health educational planning (35).
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com