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At this point, the screening becomes less about the building and more about the buyer.
Crassly put, advertising becomes less about building brand awareness than triggering digital due diligence.
The question becomes less about need and more, does helping them help us?
Remoteness becomes less about physical distance from other places than what a city lacks.
"To the extent we can educate people, it becomes less about perception and more about reality".
Once a parade becomes an annual institution, it becomes less about a political point and more about the afterparties.
In this model, CPD becomes less about delivering courses and more about teachers working together, she says.
So "Rusalka" becomes less about a woman's suffering and more about a man who fantasizes about watching a woman suffer: someone not far from an opera fan.
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After years of frequent trips to Disney World, visits have become less about hitting the rides as enjoying the restaurants.
This has become less about number-crunching and more about the oracle of Delphi".
Over time, the role became less about church doctrine and more about friendship.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com