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Researcher Thomas Veatch says a joke becomes funny when we expect one outcome and another happens.
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His old bit about Long Island ennui (Massapequa means "by the mall") becomes funnier when we understand it as part of the gathering consciousness of a future crank.
Which, when you think about it, is what happens in the comedy we call absurd: jokes become funniest when they're repeated so often that they stop making sense.
I always thought that joke was pretty funny, because most jokes become funnier when you add "French" or "France" to them – "Going to war without France is like going deer hunting without an accordion.
What was really funny, when we approached the CS desk, he suddenly let go of my collar and turned to talk to the CS girl.
He said that was the reason why we felt funny when we committed a sin.
Foodie pretension becomes funny and charming when contestant Nathan, an eight-year-old ham, says he considers his palate "very sophisticated".
The main charge against Reza, though, is that she is humourless, and that she only becomes funny in translation; especially when translated by Christopher Hampton.
At least until 20 years in the future, when it becomes funny again.
Jokes are funnier when we like the people telling them.
He became less funny when he shot up in the polls, but, for months, he was still considered a classic bubble candidate whose support would eventually pop.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com