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I hope that peace breaks free of its fairytale reputation and becomes a term that excites people to action, encourages them to find constructive solutions.
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"Zero tolerance started out as a term that was used in combating drug trafficking and it became a term that is now used widely when you're referring to some very punitive school discipline measures.
"The phrase is not in quotation marks, suggesting it had already become a term that would be known to their readers," says Fred, adding that the meaning seems to be "the thing that must be dealt with first or most crucially for a larger project to be successful".
It soon became a term that could mean whatever you wanted it to, from "anti-fashion" to "wilfully anonymous", but that didn't stop journalists, academics and businesses from picking it up: as interest peaked in May and June, the beleaguered people at K-Hole were fielding up to 50 inquiries a week.
The in-house studio is an interesting twist on the concept of native content — which today has largely become a term that is equated with advertising.
The notion of coopetition is familiar to those in tech but will likely become a term that is no longer foreign in healthcare.
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The nationalists viewed the situation as a "perplexing predicament" (al-waḍʿ al-shādh)—a term that became popular in Parliament and in the press.
But what's most exciting about nu-kawaii is that it is living proof that "cultural appropriation"—a term that has become tainted in the music world by the likes of Katy Perry and co doesn't have to be straight-up theft.
It is in this spirit that ex-Communists become "renegades" -- a term that may simply denote rejection of party and principles they found unsatisfactory, but that is more commonly used in the pejorative sense of deserter or turncoat.
Its focus became "biodiversity," a term that entered the everyday and scientific lexicons around 1988.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com